A Blanket Statement

  • Role Marketing Writer, Lifestyle Model
  • For Backcountry.com
  • Date April 2015
  • Type Blog Post • Steller Story • Promotional Campaign
  • URL bit.ly/1StWZoF
  • Photographer: Re Wikstrom

A sample of work done for Backcountry.com to advertise a curated selection of woolen blankets for a Spring 2015 promotion. A sales campaign was created in conjunction with a blog post I authored about a woolen Pendleton blanket that’s been in my family for over 40 years. I also created a visual lookbook on the Steller Stories app. By lending my story to Backcountry, we achieved an authentic campaign that convinced viewers of the necessity of investing in a Pendleton blanket.

Below is the content created to support this promotion.
Take a moment to scroll through the unsolicited comments in reaction to my blog post on www.backcountry.com. To have struck a cord with readers means a lot to me. I know I’ve done my job when I’ve convinced a reader they cannot live another day without this product.

To see the article I wrote about my family’s Pendleton Blanket, follow this link to Backcountry.com: http://bit.ly/1StWZoF

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A couple screen shots from the lookbook I created for Steller Stories about my Pendleton blanket. Click the link in the caption below to see the entire lookbook.

Photos by Re Wikstrom and Lexi Dowdall.

To see the complete Steller Story, please click the link: http://bit.ly/1R6qERO

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Content I created for a promotional landing page on Backcountry.com.

To view this promotion, follow the link: http://bit.ly/1WpHCM9

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