In an effort to surface unique and undiscovered brands within the website shopping experience, Backcountry.com began producing Brand Stories in 2015. Brand Stories showcased little known brands and products through a combination of exciting visuals and a backstory about the brand. The deliverable I provided included content crafted for email, a URL landing page, and the Backcountry.com homepage.

One of my favorite examples hails from a promotional collection to introduce our female customers to a brand new, eco-friendly activewear brand called Teeki.